ZuLily! Today Featuring 75% OFF AOYAMA ITCHOME Designer Women's Apparel!

Beautiful Fashion at 75% OFF on ZuLily Today!

Named after a bustling train station is designer Hogo Natsuwa's native Japan, AOYAMA ITCHOME. Synonymous with whimsical, cheery fashion, understated detailing and effortless elegance. Hogo started as a freelancer for a Japanese fashion magazine before designing for an embroidering house & then for himself. Now a resident of France, Hogo launched his first line in 2001.

Click HERE to see the entire collection and the other boutiques featured on ZuLily today!